MBA IN STRATEGY & BUSINESS INNOVATION

THE SCHOOL

The mission of IDRAC Business School is to educate future executives to fulfill the expectations of international companies. Founded in 1965, the school offers undergraduate and postgraduate programs in Management, Marketing, Business, Finance, and  International  Management. 6000 students graduate from IDRAC Business School each year. The school is present in 9 French cities and 7 associated campuses around the world. It is also part of the HEP network, an alliance of 35 schools and training centers with 3 strong shared values – Humanism, Entrepreneurship and Professionalism – H.E.P.

IDRAC Business School’s is to enable students to navigate the professional world so that they can learn about themselves, pinpoint their strengths and unlock their  potential for leading top marketing and management careers.

Thanks to IDRAC Business School’s close ties with local economic players, and 26 000 alumni, students benefit from a powerful and inspiring network of companies.

Join IDRAC Business School and develop new ways of thinking as well as an innovative vision to shape your career and become tomorrow’s leaders.

Lyon

1 year

Full Time

(BTECH/BCOM REQUIRED)

OCTOBER

10 000 Euros

THE PROGRAM

his one year program, recognized by the French Ministry and worth 60 ECTS credits, provides students with the management tools necessary to become tomorrow’s business managers in international corporations. It gives students the opportunity to learn by doing, while guaranteeing academic excellence.

 

This MBA has several differentiation points:

  • The focus on the program is on business innovation and the acquisition of marketing and sales skills;
  • A rich and varied pedagogy from e learning to individual coaching, business games and role plays and real life case study;
  • A strong emphasis on French learning with 60-hour language and conversation courses;
  • A focus on luxury and gastronomy (Lyon is one of the world leading hubs of gastronomy). The induction seminar as well as two marketing courses are dedicated to these topics;
  • A focus on international business development with eight specialized courses;
  • A focus on real life company cases with a consulting mission;
  • A final dissertation which topic is chosen by the student and benefits from an individual coaching by IDRAC faculty.

 

This 560 hour program starts October 23 and ends on May 18.

Followed by a 16 weeks internship.

 

 

  • DEVELOPP MARKETING AND SALES STRATEGY

    • Basic marketing (available for non business profiles)
    • Sales Business Processes and Performance 
    • International Expansion Strategy

  • IMPLEMENT MARKETING AND SALES STRATEGIES

    • Marketing Strategy in the Luxury sector
    • Customer Satisfaction in the luxury sector
    • Inbound marketing & Brand management
    • Sales strategy plan
    • Support sales action plan

  • PROMOTE A BUSINESS INNOVATION POLICY

    • Business Model
    • Innovation process & value creation
    • Business intelligence & intellectual property rights

  • MANAGEMENT SKILLS

    • Pinciples of management
    • Talent Manager
    • Organizational Design and Lean Management

  • — COMMUNICATION SKILLS

    • Social media strategy
    • Online community building & management
    • French Language Courses (FLE)

  • — INTERNATIONAL BUSINESS DEVELOPMENT SKILLS

    • International business development strategy
    • International Leads acquisition
    • Cooperation Contracts
    • International Channel Management
    • Financial Risk Management in International Business
    • International BtoB Marketing plan
    • International Transportation Strategy
    • International Negotiation Techniques
    • International sales team Management
    • Consulting mission
    • Professional case study

THE CAMPUS