MBA IN BUSINESS & STRATEGY INNOVATION LYON & BORDEAUX

(TWO MAJORS:LUXURY INDUSTRY - WINE INDUSTRY)

THE SCHOOL

The mission of IDRAC Business School is to educate future executives to fulfill the expectations of international companies. Founded in 1965, the school offers undergraduate and postgraduate programs in Management, Marketing, Business, Finance, and  International  Management. 6000 students graduate from IDRAC Business School each year. The school is present in 9 French cities and 7 associated campuses around the world. It is also part of the HEP network, an alliance of 35 schools and training centers with 3 strong shared values – Humanism, Entrepreneurship and Professionalism – H.E.P.

IDRAC Business School’s is to enable students to navigate the professional world so that they can learn about themselves, pinpoint their strengths and unlock their  potential for leading top marketing and management careers.

Thanks to IDRAC Business School’s close ties with local economic players, and 26 000 alumni, students benefit from a powerful and inspiring network of companies.

Join IDRAC Business School and develop new ways of thinking as well as an innovative vision to shape your career and become tomorrow’s leaders.

Lyon

Bordeaux

1 year

Full Time

(BTECH/BCOM REQUIRED)

OCTOBER

THE PROGRAM

his one year program, recognized by the French Ministry and worth 60 ECTS credits, provides students with the management tools necessary to become tomorrow’s business managers in international corporations. It gives students the opportunity to learn by doing, while guaranteeing academic excellence.

 

This MBA has several differentiation points:

  • The focus on the program is on business innovation and the acquisition of marketing and sales skills;
  • A rich and varied pedagogy from e learning to individual coaching, business games and role plays and real life case study;
  • A strong emphasis on French learning with 160 hours (80 in MBA 1 and  80 in MBA 2) language and conversation courses;
  • A focus on luxury and gastronomy (Lyon is one of the world leading hubs of gastronomy, and Bordeaux is famous for its wine expertise). The induction seminar as well as two marketing courses are dedicated to these topics;
  • A focus on wine and luxury industries with eight specialized courses;
  • A focus on real life company cases with a consulting mission;
  • A final dissertation which topic is chosen by the student and benefits from an individual coaching by IDRAC faculty.

 

This 560 hour program starts October 23 and ends on May 18.

Followed by a 16 weeks internship.

 

 

  • CORE COURSES - LYON & BORDEAUX

    Bloc 1: Business strategy design

    Sales strategy design: luxury and wine industries (20 HOURS – 2 CREDITS)

     

    Bloc 2: Implementing and managing the sales and marketing strategy                   

    Brand strategy and brand management in luxury and wine industries (20 HOURS)                                  

    Digital acquision strategy report ( 4 CREDITS)              

    Digital tools for sales (20 HOURS )

    Sales Information System: ERP  (20 HOURS – 2 CREDITS)        

    CRM implementation case study (4 CREDITS)            

    Complexe sales (20 HOURS – 2 CREDITS)

    Management control system (20 HOURS )

    Reingeniereing and accompanying the sales function (20 HOURS )

    Sales performance reingeneering (individual) report (4 CREDITS)  

    Implementation and management of the sales and marketing strategy case study (4 HOURS – 2 CREDITS)  

     

    Bloc 3: Promoting and managing the innovation policy            

    Innovation mangement / Innovation process marketing (20 HOURS – 2 CREDITS)         

    Competitive Intelligence (20 HOURS – 2 CREDITS)                            

    IP law (20 HOURS – 2 CREDITS) 

     

    Bloc 4:  Managing and motivating the sales teams          

    Talent manager 1: from meaning to engagement           

    Talent manager 2: guide of change        

     

    Bloc 5: Representing the company         

    PR and press relations (20 HOURS – 2 CREDITS)

    Copywriting & Web design / DTP (20 HOURS – 2 CREDITS)             

    Case study (4 HOURS – 4 CREDITS)                      

    Social media strategy (20 HOURS – 2 CREDITS)

    Professional dissertation : part 2 (30 HOURS – 6 CREDITS)            

  • MAJOR 1: Luxury Industry (BORDEAUX ONLY)

    Individual professionnal case study (1 HOUR – 6 CREDITS)

    Consulting mission (20 HOURS – 4 CREDITS)

    Serious game / War room (12 HOURS – 2 CREDITS)

    Design and implementation of a cross channel marketing strategy in the luxury industry (20 HOURS )

    International business development strategies in the luxury industry (20 HOURS )

    Supply chain management in the luxury industry (20 HOURS )

    Luxury communication : strategies and tools (20 HOURS)

    International Trade Finance (20 HOURS )

    Intensive French (80 HOURS – 8 CREDITS)

  • Major 2: Wine Industry (BORDEAUX ONLY)

    Individual professionnal case study (1 HOURS – 6 CREDITS)

    Consulting mission (20 HOURS – 4 CREDITS)       

    Serious game / War room (12 HOURS – 2 CREDITS)          

    Design and implementation of a cross channel marketing strategy in the wine industry (20 HOURS )  

    International business development strategies in the wine industry (20 HOURS )       

    Supply chain management in the wine industry (20 HOURS ) 

    Wine communication: strategies and tools (20 HOURS )         

    International Trade Finance (20 HOURS)        

    Intensive French (80 HOURS – 8 CREDITS)             

THE CAMPUS