MSC IN DIGITAL BUSINESS

THE SCHOOL

ICD is France’s leading business school in International Business Development (Sales & Marketing).

Ranked n°1 in France for Sales & Marketing by L’OBS Magazine and n°5 for five-year Master’s programme by Le Figaro L’Etudiant newspaper, ICD prides itself on personalized career coaching and specialized programmes, allowing students to fully develop their professional careers according to their ambitions and aspirations.

ICD alumni are operational managers, international marketers and sales experts developing business globally in all areas of business from the high-tech industry to the luxury sector, and in the services and the arts.

The ICD Faculty is entirely dedicated to create leading-edge programs in the field of international business development and marketing.

Professors are truly international and align new program curriculum and pedagogy with their research.

ICD scholars publish international papers and books in these domains, contribute to new academic knowledge and spur progress in international business development and marketing practice.

2 semesters (4-6 months of optional internship)

15th of October 2018

12 000 Euros

Approximate tuition fees per year

A WORD FROM THE DIRECTOR

 

With more than 6 500 alumni, 50 nationalities on the campus and 3 500 corporate partners across the world, ICD has built a solid reputation and is known to offer innovative courses worldwide, combining up-to-date academic knowledge and corporate practice.

Benoît AUBERT

Dean of ICD Paris

THE PROGRAM

An MSc is the globally-recognized graduate degree for students who want to embrace international careers and get high-level expertise in the field of their choice. Length is 18 months including 2 semesters of courses and 4 to 6 months of internship.

ICD offers MSc programmes in business development and marketing related areas with the objective to provide international companies with highly specialized executives. The programmes are taught entirely in English by both academics and professionals, all with extensive experience in business development and marketing.

Embarking on the Msc journey at ICD will drive you through an intensive, multi-facets, learning experience:

•     Share your passion and expertise with our international faculty and students from many countries,
•     Participate in interactive and innovative courses combining up-to-date theoretical practices, live cases, challenges and hackathons, companies visits,
•     Conduct a personal research project and write your professional thesis,
•     Sharpen your professional skills and knowledge by doing a 4- to 6-months internship,
•     Learn French and Discover European and French business culture,
•     And also, enjoy the Paris experience through an extensive business, cultural and recreational program of activities organized by the MSc team.

 

MSc in Digital Business

The MSc in Digital Business welcomes recent graduates in any discipline or professionals wanting to develop core skills in Digital Business or gain cutting-edge practical knowledge in specific technical fields, such as digital marketing and business analytics. This is an ideal program for students wishing to add cutting-edge digital knowledge to their engineering, scientific or general business background. The professors share first-hand experience from working and living around the world.

  A Unique MSc in Digital Business

•     Focus on strong technical skills in web, mobile and data analytics development
•     Covers BtoC and BtoB environments and addresses cutting-edge strategies like phygital marketing, in-store digital approaches and business analytics using the latest available technologies
•     A simultaneous focus on soft skills and intercultural dimensions for digital business development capabilities
•     The ICD atmosphere: experiential learning in small-sized groups, considerable art and cultural awareness

Highlights

DIGITAL IMMERSION WEEK

The Digital Immersion Week is a unique opportunity to increase your knowledge and skills on digital marketing and business. Students will go on company visits, talk with business experts and get an overview of how business is done in these international companies. This week includes meetings with various types of companies developing or adopting new digital techniques.

•      Company Visits
•     Cultural Immersion
•      Conferences
•     Meet entrepreneurs
•     Networking opportunities

DIGITAL BOOTCAMP

The Digital bootcamp simulates a real business environment and allows students to run their own digital businesses and compete against each other in order to gain market share. Students are able to practice their digital busines decision-making skills, improve their understanding and knowledge of the complexity business operations in a dynamic and competitive environment.

THE COURSES
  • BUSINESS & MARKETING IN A CONNECTED WORLD

    Fundamentals of Digital Business

    Fundamentals of Digital Marketing

    Digital and Phygital stategies

  • IMPLEMENTING DIGITAL BUSINESS STRATEGIES

    Setting-up web & mobile strategies

    Digitalizing customer-experience and customer relationships management

    Measuring digital business performance

  • MASTERING DIGITAL PRESENCE STRATEGIES

    User Experience Management

    SEO and SMO

    Web and google analytics

    Social Media Analytics

  • UNDERSTANDING AND MASTERING CORE DEVELOPMENT TECHNIQUES

    Digital solutions development

    Web and Mobile development

    IS Governance

     

  • BIG DATA AND BUSINESS ANALYTICS

     

     

    Statistics and data analysis

    Machine learning

    Data storage

    Data mining

    For data to business actions

     

     

  • SOFT SKILLS DEVELOPMENT PROGRAMME
  • PROJECTS & INTERNSHIP

    • Business-Game IGS Group
    • Project/Business-Case
    • Professional Thesis : Methodology Workshops
    • Professional Thesis : writing and defence
    • Internship 4 to 6 months

CAREERS

ICD maintains close relations with its network of 3 500 partner companies and potential recruiters. Companies are involved in the school’s strategic board and in the scientific committee. They also contribute the design of curricula. C-level executives come and teach in our programs, collaborate with the faculty through research chairs. Companies also provide internships to students. In 2017, more than 5 000 international internship offers were collected from 1 400 different companies.

ICD’S COMMITMENT TO CAREERS-ORIENTED LEARNING

International Experience

Our students can spend up to 2 years of their studies abroad on international exchange programmes or on our own foreign campuses.

Practical Orientation

Each year our students build their work experience through compulsory internships lasting at least 2 months. At the end of the 5-year Masters programme, you will have cumulated up to 2 years of professional experience. We organize a wide range of courses taught via practice cases and by executive speakers.

Research and Teaching

Over 100 professors offer our students an innovative learning environment, reflecting their academic excellence and practical knowledge of business.

Skills Orientation

We actively encourage our students to take risks, be creative, and to be efficient & responsible managers as part of their commitment to the future.

The Msc in Digital Business leads to careers combining sales and marketing skills with new technologies including web and mobile development. Professionals in these fields are in high demand with companies worldwide in order to manage digital business and digital marketing campaigns in BtoC and BtoB environments: mobile project managers, traffic managers, web analysts, digital project managers, data analysts, e-business analysis.

According to our last placement survey:

•     63% of Master’s students found employment before completing their program
•     92% found employment within 6 months of completing their program