MASTER GRANDE ECOLE PROGRAM

THE SCHOOL

ICD is France’s leading business school in International Business Development (Sales & Marketing).

Ranked n°1 in France for Sales & Marketing by L’OBS Magazine and n°5 for five-year Master’s programme by Le Figaro L’Etudiant newspaper, ICD prides itself on personalized career coaching and specialized programmes, allowing students to fully develop their professional careers according to their ambitions and aspirations.

ICD alumni are operational managers, international marketers and sales experts developing business globally in all areas of business from the high-tech industry to the luxury sector, and in the services and the arts.

The ICD Faculty is entirely dedicated to create leading-edge programs in the field of international business development and marketing.

Professors are truly international and align new program curriculum and pedagogy with their research.

ICD scholars publish international papers and books in these domains, contribute to new academic knowledge and spur progress in international business development and marketing practice.

2 years

Full Time

September

With more than 6 500 alumni, 50 nationalities on the campus and 3 500 corporate partners across the world, ICD has built a solid reputation and is known to offer innovative courses worldwide, combining up-to-date academic knowledge and corporate practice.

Benoît AUBERT

Dean of ICD Paris

THE PROGRAM

  • Grande Ecole Program – Year 1 – Semester 1

     

    Hours per week

    ECTS Credits

    US Credits

    Total hours

    Marketing

    5

    6

    3

    50

    Integrated Marketing Communication

    2

    2

     

    20

    Marketing Strategies and Brand Management

    3

    4

     

    30

    Commerce

    5

    6

    3

    50

    Intercultural Management

    2

    2

     

    20

    International Commercial Law

    3

    4

     

    30

    Business Development

    5

    7

    3

    60

    Business Game EuroSim (European Business Development)

     

    2

     

    20

    Rethinking Business Models

    3

    4

     

    30

    Business Planning

    3

    4

     

    30

    Languages & Culture

    3

    4

    2

    30

    French for International students

    2

    2

     

    20

    Business Negotiation in English

    2

    2

     

    20

    Professional Training

    2

    4

    4

    20

    Management Skills

    2

    2

     

    20

    Business Game

     

    2

     

    20

    Total

    22

    30

    15

    260

  • Grande Ecole Program – Year 1 – Semester 2

     

    Hours per week

    ECTS Credits

    Total hours

    Major: 2 choices from below

    6

    8

    60

    Advanced customer relationship management

    2

    2

    20

    International Trade

    3

    4

    30

    Luxury Marketing

     

    3

    4

    30

    Export management

     

    3

    4

    30

    Modélisation et analyse de données avec Excel

     

    3

    4

    30

    Development strategies

     

     

     

     

    Core curriculum

    9

    12

    90

    E-commerce

    3

    4

    30

    Digital marketing & communication

     

    3

    4

    30

    Management of Information systems

     

    3

    4

    30

    Languages & Culture

    3

    4

    30

    English for negotiating

    2

    2

    20

    Second foreign language

    1

    1

    10

    Third foreign language (optional)

     

     

     

    Personal development

    3

    4

    30

    Meetings, conferences with entrepreneurs and CEOs

     

    1

    1

    10

    Oral examination preparation

    1

    1

    10

    Internships & study project

    2

    5

    20

    Business Plan

    2

    2

     

    20

    Final year dissertation

     

    1

    Oral examination

     

    2

    Total

    22

    30

    220

  • Grande Ecole Program – Year 2

     

    ECTS Credits

    Total hours

    Mastering a full-fledged package of skills in international trade

    6

    53

    International Product Launch

    2

    18

    Export techniques

    2

    18

    Custom duties and trade barriers to internalization

    2

    18

    Managing Cultural Differences for Result Optimisation

    6

    53

    Negotiation strategies

    2

    18

    Globalization and emerging markets

    2

    18

    International Marketing strategies

    2

    18

    Dealing with administrative and legal constraints in international exchanges

    6

    53

    Intellectual Property Rights Protection

    2

    18

    International Contracts Law

    2

    18

    International Corporate Taxes

    2

    18

    Implementing Strategies adapted to Customers needs

    6

    53

    Managing risks in an unstable World

    2

    18

    Innovation process

    2

    18

    Business-Plan for product Launching

    2

    18

    Development

    6

    53

    Entrepreneurship

     

    2

    18

    Change Management for growth and development

    2

    18

    Blue Ocean Strategy Simulation (BOSS)

     

    2

    18

    Soft Skills Development Program

    10

    10

    Leadership

    2

    14

    Ethical responsibility

    2

    14

    Creativity & Spirit of initiative

    2

    14

    Followership

    2

    14

    Job Interview preparation

    2

    14

    Internship & projects

    14

    140

    Project/ Business-case

    4

    21

    Final year dissertation

    10

    63

    Internship (6 to 12 months)

     

     

    Integration

     

    56

    Total

    60

    525

CAREERS

ICD maintains close relations with its network of 3 500 partner companies and potential recruiters. Companies are involved in the school’s strategic board and in the scientific committee. They also contribute the design of curricula. C-level executives come and teach in our programs, collaborate with the faculty through research chairs. Companies also provide internships to students. In 2017, more than 5 000 international internship offers were collected from 1 400 different companies.

ICD’S COMMITMENT TO CAREERS-ORIENTED LEARNING

International Experience

Our students can spend up to 2 years of their studies abroad on international exchange programmes or on our own foreign campuses.

Practical Orientation

Each year our students build their work experience through compulsory internships lasting at least 2 months. At the end of the 5-year Masters programme, you will have cumulated up to 2 years of professional experience. We organize a wide range of courses taught via practice cases and by executive speakers.

Research and Teaching

Over 100 professors offer our students an innovative learning environment, reflecting their academic excellence and practical knowledge of business.

Skills Orientation

We actively encourage our students to take risks, be creative, and to be efficient & responsible managers as part of their commitment to the future.