MBA IN INTERNATIONAL LUXURY MANAGEMENT

THE SCHOOL

The mission of IDRAC Business School is to educate future executives to an outstanding level. Founded in 1965, the school offers undergraduate and postgraduate programs in Management, Marketing, Business, Finance, and International Management.

IDRAC Business School’s philosophy of extraordinary education is first and foremost about enabling students to navigate the professional world so that they can learn about themselves, pinpoint their strengths and unlock their potential for leading extraordinary careers.

Thanks to IDRAC Business School’s close ties with local economic players, students and alumni benefit from a powerful and inspiring network of companies.

Join IDRAC Business School and develop new ways of thinking as well as an innovative vision to shape your career.

 

Bordeaux

1 year

Full Time

(Includes company visits)

October 2019

12 000 Euros

THE PROGRAM

This one year MBA program, recognized by the French Ministry, smoothly gives students the management tools necessary to become tomorrow’s business managers in international corporations. Few programs offer the possibility of learning by doing, while guaranteeing academic excellence, international awareness and a network of more than 17 000 alumni to give the student the best keys to start his professional career.

 

 

  • COMMON COURSES

    • French intensive courses (2 weeks at the start of the program)
    • Corporate Finance for managers
    • Business Model Analysis
    • Luxury Industry Analysis
    • Business Game (Corporate management)
    • Company visits

  • SPECIALIZED COURSES

    • Luxury Industry & codes
    • International Luxury Consumer Behavior
    • Strategic Brand Management
    • Creativity and Market Intelligence
    • Intercultural team Management & luxury sales technics
    • Fashion, Leatherwear, watch and Jewelry Industries.
    • Art de Vivre, Hospitality & Gastronomy Industry
    • Luxury Communication: strategies and tools
    • Luxury events & Products launching workshop
    • Supply Chain, Distribution & merchandising in Luxury Industry
    • E-commerce & Digital marketing in Luxury management
    • Retail store management: roles, duties and merchandising technics
    • Cross canal retail strategy and international client management

THE CITY