PROFESSIONAL MASTER IN BUSINESS ENGINEERING

THE SCHOOL

The mission of IDRAC Business School is to educate future executives to an outstanding level. Founded in 1965, the school offers undergraduate and postgraduate programs in Management, Marketing, Business, Finance, and International Management.

IDRAC Business School’s philosophy of extraordinary education is first and foremost about enabling students to navigate the professional world so that they can learn about themselves, pinpoint their strengths and unlock their potential for leading extraordinary careers.

Thanks to IDRAC Business School’s close ties with local economic players, students and alumni benefit from a powerful and inspiring network of companies.

Join IDRAC Business School and develop new ways of thinking as well as an innovative vision to shape your career.

 

Lyon

1 year

Full Time

(Includes company visits)

MAY

October

10 000 Euros

THE PROGRAM

This one year program, recognized by the French Ministry, smoothly gives students the management tools necessary to become tomorrow’s business managers in international corporations. Few programs offer the possibility of learning by doing, while guaranteeing academic excellence, international awareness and a network of more than 17 000 alumni to give the student the best keys to start his professional career.

 

 

  • DEVELOPP MARKETING AND SALES STRATEGY

    Sales business process and achievements
    FLE
    Expansion and consolidation strategy (marketing and sales)

  • IMPLEMENT AND STEER MARKETING AND SALES STRATEGY

    Sales strategy plan
    Inbound marketing & Brand management
    Customer satisfaction and loyalty
    Reingeniering and support sale actions

  • PROMOTE AND STEER INNOVATION POLICY

    Business Model

    Innovation process & value creation

    Business intelligence & intellectual proprerty rights

  • MANAGE SALES TEAMS

    Pinciples of management

    Talent Manager

    Design organisationnel et Lean management

  • COMMUNICATION

    Online community building & management

    Social media strategy

  • BUSINESS RECORDS

    Business Game

    Professionnal Thesis

  • INTERNATIONAL DEVELOPMENT

    International business development strategy

    International Prospection Strategy

    Cooperation Contracts

    International Channel Management

    Financial Risk Management in International Business

    International BtoB Marketing plan

    International Transportation Strategy

    International Negotiation Techniques

    International sales team Management

    Mission consulting (groupe)

    Cas de synthèse individuel

    Serious game / war room (groupe)

THE CAMPUS