Master program in Marketing & Management

Programme Grande Ecole


IDRAC Business school’s philosophy of extraordinary education is first and foremost about enabling their students to navigate the professional world so that they can learn about themselves, pinpoint their strengths and unlock their potential for leading extraordinary careers.

It is also about providing them with insight into the realities of the corporate world so that they can “put words” to their specific skills, preferences and ambitions.

Choosing to attend IDRAC Business School also means choosing a different approach to learning and to meeting future career challenges. IDRAC Business School has campuses in 9 cities around France – Amiens, Bordeaux, Grenoble, Lyon, Montpellier, Nantes, Nice, Paris, and Toulouse.

Master Programme Grande Ecole and Bachelor Programme are the flagship program of IDRAC Business School. This program is recognized by the French Ministry of Higher Education and is accredited to the highest degree.



2 years

Full Time



Programme Grande Ecole is the flagship program of IDRAC Business School. This Master program is recognized by the French Ministry of Higher Education and is accredited to the highest degree.

After a selective entrance examination, students smoothly integrate the management tools necessary to become tomorrow’s business managers in international corporations. Few programs offer the possibility of learning by doing, while guaranteeing academic excellence, international awareness and a network of more than 20 000 alumni.

A 6-months-internship-period is at least required, along or at the end of the academic curriculum.

All students have access to the school’s Corporate Relations Office and its resources.


    • International Channel Development Strategies
    • International B to B Marketing Strategies
    • International Web Marketing Strategy
    • Managing Virtual Teams
    • International Cash Flow Management
    • Research Workshop
    • Strategies for Emerging Markets
    • Effective Complex Sales
    • Negotiating Distribution and Agency Contracts
    • Working for Multinational Organizations


    • Managing Transportation Risks
    • Emerging Market Sourcing
    • Negotiating Purchasing and Sales Contracts


    • Creativity and Market Intelligence
    • Lead Acquisition & Cross Canal Management
    • International Brand Management


With more than 17 000 alumni, and an 85% employment rate post-graduation (within 3 months after receiving the degree), this programs leads to middle and top management positions. Many alumni work on global careers, 29% being in Asia, 24% in North America and 27% on the African Continent.

Positions includes Financial Auditing, Key Account Manager, Product Manager, (…), but mainly International Business Development tasks, in fields as diverse as banking, international trade, consulting, pharmaceutical or agri-business.