BACHELOR PROGRAM IN MARKETING & BUSINESS – THIRD YEAR

IDRAC Bachelor has been awarded the "Visa Accreditation" which is the highest level of academic recognition in France

THE SCHOOL

IDRAC Business school’s philosophy of extraordinary education is first and foremost about enabling their students to navigate the professional world so that they can learn about themselves, pinpoint their strengths and unlock their potential for leading extraordinary careers.

It is also about providing them with insight into the realities of the corporate world so that they can “put words” to their specific skills, preferences and ambitions.

Choosing to attend IDRAC Business School also means choosing a different approach to learning and to meeting future career challenges. IDRAC Business School has campuses in 9 cities around France – Amiens, Bordeaux, Grenoble, Lyon, Montpellier, Nantes, Nice, Paris, and Toulouse.

Master Programme Grande Ecole and Bachelor Programme are the flagship program of IDRAC Business School. This program is recognized by the French Ministry of Higher Education and is accredited to the highest degree.

 

Lyon-Paris

1 Year

Full Time

September

February

THE PROGRAM

The IDRAC Bachelor is a 1 year education program in Marketing and Business Development, students arrive in the third year of the Bachelor directly. This Bachelor can be taught 100% in English and also offers the students the possibility to study in Spain and in Ireland for a year.

Upon completion of the IDRAC Bachelor, students obtain a French Ministry of Higher Education degree, which opens doors to many career and graduate studies opportunities. The school is ranked #9 among the top post-baccalaureate Business Schools in France, for this Bachelor Program.

IDRAC’s Bachelor provides students with a unique combination of theoretical and practical skills. Students learn to design, develop, implement, and manage Marketing and Business Development.

  • Students have at least a 6-months internship period to accomplish, throughout their studies.
  • All students have access to the school’s Corporate Relations Office and its resources.
  • Transfer students may be accepted in the Bachelor’s final year (year 3).

 

THE COURSES

  • MARKETING COURSES

    • Principles of Marketing
    • Marketing Mix
    • Strategic Marketing
    • Statistics
    • International Marketing
    • International Trade
    • B to B Marketing
    • Negotiation
    • Business Model
    • Web Marketing
    • Reporting Tools

  • MANAGEMENT COURSES

    • Project Management
    • Interpersonal Communication
    • Event Management
    • Personal branding
    • Cross cultural management
    • Team building
    • Computing skills
    • Social networks and Internet tools

  • STRATEGY COURSES

    • Principles of Economics
    • History of civilizations
    • Macro economy of the 21st century
    • Knowledge Management
    • Lobbying
    • Principles of Law
    • Business Law
    • Principles of Applied

  • FINANCE COURSES

    • Financial analysis
    • General accounting
    • Tax system
    • Banking & International finance
    • Budgets
    • International Financial Regulations

  • LANGUAGES

    • Business English
    • Foreign Languages
    • Introduction to Geopolitics
    • State of the world: OECD, BRICS and LDCs, European economies, geopolitics of natural resources

CAREERS

  • Thibault, Founder of Aidodys, class of 2012

  • Dorothée, Digital Media Officer at Seb, class of 2012
  • Grégory, Major Account Sales Representative at L’Oréal, class of 2011
  • Mathilde, Buyer at Fiducial, class of 2011
  • Vladimir, Search Engine Optimization at Cybercité, class of 2008
  • Sebastien, Project Manager at invox.fr, class of 2007
  • Nathalie, Trade Marketing at Clarins Fragrance