This program, recognized by the French Ministry, provides students with the management tools necessary to become tomorrow’s business managers in international corporations. It gives students the opportunity to learn by doing, while guaranteeing academic excellence.
Our MBA has several differentiation points
- The focus on the program is on business innovation and the acquisition of marketing and sales skills
- A rich and varied pedagogy from e learning to individual coaching business games and role plays and real life case study
- A focus on wine industries
- A focus on real life company cases with a consulting mission
- A final dissertation which topic is chosen by the student and benefits from an individual coaching by IDRAC faculty
SHORT PRESENTATION ON THE PROGRAM: IDRAC Bordeaux_ MBA in Marketing Strategy Management_Wine industry