THE SCHOOL
Zhejiang Business College (ZJBC) is a time-honored institution. It has developed from its predecessor Hangzhou Secondary Commercial School, which was founded in 1911.
Embracing its school motto of “Honesty, tenacity, diligence and simplicity” and adhering to the guide-line principle of “nurturing talents and serving society”, ZJBC has, over the past one hundred years or so, turned out a multitude of professionals, among whom are such celebrities as Mr. Luo Gengmo the economist and Mr. Zhang Naiqi the patriot.
For its remarkable achievements in education, the college has been crowned “the talent-nurturing cradle for the business arena of Zhejiang Province”.
The college is well-staffed with 439 full-time teachers, of whom 34 are holders of a senior professional title, 130 have an assistant senior professional title. Most of the teachers have received a good education in relevant areas, more than 280 of them having acquired a master’s degree or above, and over 80% being in possession of a teacher’s dual–qualification certificate. The college also boasts a competent teaching staff.
There are 1 national teaching team and 3 provincial teaching teams. Some individual teachers have also stood out for their excellent work and have been awarded various honors and titles by authorities at different levels. Apart from other strengths, the competent teaching staff has attracted middle-school leavers across the province and the country as well.
At present, the number of full-time students amounts to more than 10,400.
THE PROGRAM
This program centers on three main goals:
- Optimizing existing Business Models and devising new ones
- Developing and reinforcing management and leadership styles in order to strengthen the participant’s credibility as a recognized actor of change.
- Training participants to become coaches of managers and research managers, able to act as managers of managers in order to facilitate the implementation of new Business Models.
To achieve those goals the program will be articulated into four major fields:
1.The first set of modules will be centered on the acquisition of competencies aiming at refining the personal development of the participants as actors of change. Work on the development of their professional project will be carried out throughout the curriculum with access to research facilities, and emphasis on team coaching, on the experimentation of leadership and team management, in particular, via a virtual environment.
2. The second set of modules will focus on improving the efficiency of resources required by change. The goal will be to reinvent some traditional processes [for instance, in purchasing and logistics], to rethink the necessary evolutions of the contractual commitments between organizations, the new management styles of Human Resources, the design of new information systems suited to the new Business Models which are developing, and the changing roles of managerial leadership.
3.The third set of modules, focusing directly on the Business Models, will help develop in-depth analysis of Business Models, reinforce the determination to design new ones and will offer the opportunity to confront these drafts of new Business Models with the foreseeable evolution of the real economy. It will also deal with a systemic approach regarding the transfer of Business Models to receiving entities which may or may not be linked.
4.Finally a fourth set of modules will help the participants to detect, decipher and influence changes. By focusing on the recognition of the rapid evolution of the diverse environments [social, political, technological, economic and global factors], these courses will deal at once with the changing behavior of the economic actors due to the fast-increasing use of the Internet, the main geopolitical strategies, the innovation strategies and the performance improvement, as well as the various strategies for dealing with stakeholders. It will also examine the necessary ethical dimension of economic activities in a changing world, in terms of managerial behavior, social and environmental responsibilities and the role of lobbies.
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Cluster 1: Personal Development as Change Actor
- Competencies in Research (Manager as Researcher)
- Leadership for Change
- Lead & Manage in a Virtual World (Global Leadership: Business Game)
The first cluster will be centered on the acquisition of competencies aiming at refining the personal development of the participants as actors of change. Work on the development of their professional project will be carried out throughout the curriculum with access to research facilities, and emphasis on team coaching, on the experimentation of leadership and team management, in particular, via a virtual environment.
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Cluster 2: Resources to Change
- Designing New IS (theory & practice)
- Designing Contractual Architecture for New Business Models
- Governance & Management system 1 & 2
The second cluster will focus on improving the efficiency of resources required by change. The goal will be to reinvent some traditional processes [for instance, in purchasing and logistics], to rethink the necessary evolutions of the contractual commitments between organizations, the new management styles of Human Resources, the design of new information systems suited to the new Business Models which are developing, and the changing roles of managerial leadership.
- MAKE THE BEST OF EXISTING BUSINESS MODELS AND DESIGN NEW ONES
- BE RECOGNIZED AS AN ECONOMIC PLAYER COMMITTED TO CHANGE, THANKS TO NEW STYLES OF MANAGEMENT AND LEADERSHIP
- BECOME MANAGER OF MANAGERS ABLE TO IMPLEMENT RESEARCH BREAKTHROUGHS IN YOUR TEAM
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Cluster 3: Business Models’ Evolution
- Demonstrate Good Knowledge of Existing Business Models
- Develop Business Plans as Scenarios
- Designing New Business Models (creativity)
- Transfer New Business Models
The third cluster, focusing directly on the Business Models, will help develop in-depth analysis of Business Models, reinforce the determination to design new ones and will offer the opportunity to confront these drafts of new Business Models with the foreseeable evolution of the real economy. It will also deal with a systemic approach regarding the transfer of Business Models to receiving entities which may or may not be linked.
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Cluster 4: Detect, Decode & Influence the Changes
- Geopolitics
- Creating Innovation Environment
- Stakeholders’ Dimension in Business Models Construction and Management
- A New Way of Managing Teams With Influence (Ethics & Social Responsibilities)
Finally the fourth cluster will help the participants to detect, decipher and influence changes. By focusing on the recognition of the rapid evolution of the diverse environments [social, political, technological, economic and global factors], these courses will deal at once with the changing behavior of the economic actors due to the fast-increasing use of the Internet, the main geopolitical strategies, the innovation strategies and the performance improvement, as well as the various strategies for dealing with stakeholders. It will also examine the necessary ethical dimension of economic activities in a changing world, in terms of managerial behavior, social and environmental responsibilities and the role of lobbies.
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THE MBA DISSERTATION
A successful dissertation for the MBA degree will present a thorough and critical review of relevant literature and of current subject knowledge. It will demonstrate high levels of analytical and critical awareness, the ability to synthesise theories, and the ability to relate theory to practice. The theoretical base will be tested against practical illustration(s).
Dr. Bertrand MORY
MBA Director
