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Bachelor Marketing & Business Full English

École
IDRACBS
Campus
Bordeaux
Lyon
- Discover the world of business - Master the sales and marketing approach while operating in an intercultural world - Open up to new areas of expertise: Digital & DATA Business, International Business, and Sport & E-sport management
Bachelor Marketing & Business Full English
Certification
RNCP Niv.3
Reconnaissance
Diplôme visé controlé par l'état
Durée
3 an(s) après un Bac0
École
IDRACBS
Campus
Bordeaux
Lyon
Prochaines rentrées
Février 2024
Septembre 2023

Bachelor's degree objectives

In a complex, globalised economic environment, the Bachelor Marketing & Business programme aims to certify operational managers who are open to the world and aware of the complexity of the challenges facing organisations. Adapted and inspired by the needs of companies, the teaching structure aims to transmit fundamental and operational knowledge and to provide students with social and ethical reference points. (source RNCP sheet). Holders of this qualification can work in a variety of business sectors, and in a more operational way in the field in which they are studying, by integrating ecological, digital and societal dimensions into their actions. As part of the programme, students are responsible for their own training and career plans. In addition to the academic knowledge described below, the programme places particular emphasis on :

Fundamental skills

Only available in Lyon for international students
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