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MBA in Digital Marketing FULL ENGLISH
École
IDRAC Business School
Campus
Paris
Our MBA program meets the needs of organizations to have specific profiles, equipped with advanced technical skills (data management coupled with digital kills, integration and use of different channels etc.) with a good understanding of the business, the strategy of the company as well as the ability to forecast and adapt. This is a direct response to the new skills needs of the labor market.
Objectifs
Programme
DEVELOPING ONE’S PROFESSIONAL NETWORK
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DEVELOPING AN OMNICHANNEL MARKETING STRATEGY
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DESIGNING AND PLANNING OF THE OMNICHANNEL MARKETING STRATEGY
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MANAGING INTERNAL/EXTERNAL TEAMS AND MARKETING PROJECTS
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MANAGING AND IMPLEMENTING OMNICHANNEL MARKETING ACTIONS
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ASSESSING AND OPTIMIZING THE OMNICHANNEL MARKETING STRATEGY
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18 MONTHS (12 MONTHS OF COURSES + 6 MONTHS OF INTERNSHIP)
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